Letters from the heart
I created original chalkboard designs for this 2016 Minute Maid holiday campaign which was all about helping kids say thank you to their parents.
Inside the pop up shop at Old Orchard Shopping Center, kids would grab an orange juice, sit down, and write a letter to their parents expressing their gratitude. Then the letters were packaged up like a gift to be delivered to their parents.
A documentary-style commercial was also filmed as part of the brand’s #doingood campaign.