A singular pop-up experience for McDonald’s in downtown Chicago, November 2018. Original chalkboard designs narrate “The McCafé Sustainable Coffee Journey”, and tell the story of the coffee industry's climate impact and how McDonald's is investing in sustainability. In collaboration with Engage Resonate, and art direction by Golin.
A singular pop-up experience for McDonald’s in downtown Chicago, November 2018.
I created hand lettered chalkboards to narrate “The McCafé Sustainable Coffee Journey”: an educational walk through a heated geodesic dome staged to look and feel like a tropical coffee plantation. My original designs tell the story of the coffee industry's climate impact, and how McDonald's is investing in sustainability. After all that learning, guests were rewarded with a hot cup of McCafé!
In collaboration with Engage Resonate, and art direction by Golin.